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The biggest perfume trends of 2025 - Fragrance is more than just a scent - it’s an experience, a mood, and an identity. Every year, new trends emerge that redefine the way we wear and appreciate perfume. 2025 is set to be a revolutionary year in the world of fragrance, blending nostalgia with innovation, sustainability with luxury, and boldness with subtlety. Whether you’re a fragrance lover, a brand owner, or just someone who enjoys smelling amazing, these are the the biggest perfume trends of 2025 you need to know about.
1. The Rise of Cherry: 2025’s Must-Have Scent 🍒
Move over vanilla and oud - cherry is stealing the spotlight as the most in-demand note of 2025. This trend started with high-end designer perfumes embracing deep, intoxicating cherry accords, and now, it’s trickling into mainstream and indie brands alike. Expect to see a variety of cherry-inspired scents, from juicy, candied cherries to darker, boozy black cherry notes combined with woods, spices, and florals.
Why is Cherry trending?
90s nostalgia is huge right now, and cherry brings back memories of fruity lip glosses and body sprays.
It blends beautifully with gourmand, floral, and even musky notes.
Cherry perfumes have gone viral on TikTok, with customers eagerly hunting for the next best version.
If you’re a brand owner, now is the perfect time to introduce a cherry fragrance to your collection before the trend explodes even further!
Cherry Blossom Fragrance Oil
£1.99
A graceful fruity floral fragrance where fruity top notes of apple and cherry combine with a heart of jasmine and rose on a base of musks, amber and a hint of vanilla.… read more
2. Mood-Enhancing and Functional Fragrances 🌿🧘♀️
Perfume is no longer just about smelling good - it’s about feeling good too. Aromachology, the science of how scents affect our emotions and well-being, is taking centre stage. When we look at the biggest perfume trends of 2025, we’re seeing a rise in perfumes designed to boost moods, relieve stress, and improve focus.
Trending Functional Fragrance Profiles:
Calming scents: Lavender, chamomile, and sandalwood for relaxation and better sleep.
Energising fragrances: Citrus, mint, and ginger to wake up the senses.
Confidence boosters: Spicy and bold notes like pink pepper, saffron, and leather to make a statement.
Focus-enhancing perfumes: Rosemary, eucalyptus, and clary sage, often used in office-friendly perfumes.
Consumers are looking for more than just a nice scent - they want something that positively impacts their emotions and daily lives.
Lavender Fragrance Oil
£1.99
Unleash the calming powers of lavender, infused with eucalyptus and bergamot, guaranteed to transport you to a peaceful oasis. Hints of patchouli and tonka add depth while soft moss and woody musks provide a constant, soothing aroma. … read more
3. Gourmand Evolution: Beyond Vanilla and Caramel 🍪🌰
Gourmand fragrances have been a favourite for years, but in the biggest perfume trends of 2025 see the trends evolving. Instead of the usual vanilla-heavy perfumes, we’re seeing more complex, unexpected gourmand notes:
🍞 Toasted & Baked Scents – Notes like fresh croissants, brioche, and roasted nuts are making their way into perfumes, adding a warm, comforting touch.
🍵 Tea-Infused Gourmands – Matcha, chai, and smoky lapsang souchong tea are giving gourmands a sophisticated, slightly bitter contrast to traditional sweet notes.
🍷 Boozy Accords – Think whiskey, cognac, and dark rum, often paired with plum, fig, and chocolate for a decadent experience.
💨 Smoky Sweetness – Perfumes that mix gourmand notes with smoky or leathery elements for a sensual, addictive blend.
If you love delicious, edible-smelling perfumes but want something different from traditional sugar bombs, 2025’s new wave of gourmands is sure to impress.
Woodsmoke & Leather Fragrance Oil
£1.99
Experience the comforting ambiance of a crackling log fire with its refreshing blend of citrus and herbal notes. Warm tobacco and leather add a touch of sensuality while jasmine deepens the scent. The woody base of cedarwood, musk, amber and… read more
4. The Genderless Fragrance Revolution 🌈
The lines between “men’s” and “women’s” perfumes have been fading for years, and by 2025, the genderless fragrance movement is fully mainstream. Consumers are increasingly drawn to scents that don’t conform to traditional gender norms, with many brands launching entirely unisex collections.
What’s Trending in Genderless Fragrances?
Woody & Earthy Accords – Cedarwood, vetiver, and patchouli create an elegant, grounding effect.
Fresh & Clean Scents – Crisp green tea, citrus, and aquatic notes appeal to everyone.
Smoky & Spicy Blends – Tobacco, leather, and saffron add depth and mystery.
Floral Freedom – Traditionally “feminine” flowers like jasmine and rose are being reimagined in unisex blends with musk, woods, and resins.
The message is clear - scent is personal, not gendered. Expect more perfume houses to embrace this shift and market their fragrances as for everyone.
Dark Orchid Fragrance Oil
£1.99
Experience this exotic and alluring scent with opening notes of a spicy oriental accord and a floral heart of jasmine, ylang, lily, violet and rose. The rich base of patchouli, sandalwood and amber adds depth and sophistication to this enticing… read more
5. Sustainable & Up-cycled Perfumery 🌍
Consumers are becoming increasingly eco-conscious, and the perfume industry is responding. Sustainable fragrances are a massive trend in 2025, with brands focusing on:
Upcycled ingredients – Extracting scents from food waste, like re-purposed orange peels or coffee grounds.
Bio-engineered molecules – Creating synthetic versions of rare or endangered natural ingredients to reduce environmental impact.
Minimal packaging – More brands are shifting to refillable bottles, biodegradable materials, and reduced plastic use.
People want fragrances that smell amazing AND align with their values, and sustainable perfumery is only going to grow stronger.
6. Hyper-Personalised Fragrances 🧪
Consumers want perfumes that feel unique to them, which is why personalised, AI-driven fragrance experiences are on the rise.
DNA-Based Fragrances – Some companies are offering scents tailored to your body chemistry and natural pheromones.
AI Fragrance Matching – Apps and quizzes that help users find their perfect scent based on personality and preferences.
Mix-Your-Own Perfume Kits – DIY fragrance blending is growing in popularity, allowing customers to create their signature scent.
In 2025, fragrance isn’t just about picking a bottle off the shelf—it’s about finding or creating something that feels uniquely yours.
7. Fragrance Layering: The Art of Custom Scents 🎨
One scent is no longer enough - one of the biggest perfume trends of 2025 is all about fragrance layering. This means mixing and matching different perfumes, body sprays, and oils to create a totally custom scent experience.
Layering Tips & Trends:
Mix Florals with Woods – A soft jasmine perfume layered with sandalwood or oud creates a perfect balance.
Citrus + Gourmand – Adding an orange or lemon fragrance to a vanilla-based scent brightens it up beautifully.
Skin Scents as a Base – Light musks and ambers serve as a foundation to enhance any fragrance you layer on top.
Brands are even launching layering sets to encourage customers to experiment and personalise their scent routines!
Final Thoughts: The Future of Fragrance
2025 is bringing us some of the most exciting perfume trends yet - from the bold rise of cherry to genderless fragrances, mood-boosting scents, and sustainable, personalised perfume experiences. Whether you’re looking for a new signature scent or trying to stay ahead in the industry, these trends are shaping the way we experience fragrance in a whole new way.
